BIG news: WE’RE PARTNERING WITH CANYON BIKES

THEMAGIC5 announces a technology partnership with Canyon Bicycles GmbH (“Canyon”) focused on
creating a better rider experience by improving fit and comfort for all athletes.

Canyon is a world-leading direct-to-consumer manufacturer of premium bikes in Koblenz, Germany.
Positioned at the forefront of the cycling industry, Canyon continues to innovate fit, comfort, and
performance for not only world-class athletes, but for every athlete. In October of 2021, THEMAGIC5 was featured on ABC’s Shark Tank and Canyon was immediately inspired and interested in collaboration.

THEMAGIC5 and Canyon will work together to find the next level of technology-based custom-fit products by expanding the application of their proprietary fitting technology. As the first to enable online customization through a scan on a mobile application, THEMAGIC5 brought the world’s first custom-fit swimming goggles to market. Using the same model of “one size fits only one,” THEMAGIC5 and Canyon will explore new possibilities and develop innovative products with unparalleled consumer access to more comfortable, better fitting, and more functional cycling equipment.

“Joining forces with Canyon will allow THEMAGIC5 to expand the use of their fitting software into new products, ask new questions, and ultimately create a better experience for more athletes,” says THEMAGIC5 co-founder Rasmus Barfred.

Although operating in different industries, both companies have a shared vision: eliminating pain and discomfort in fit to ensure no one is limited by equipment. Through the technology partnership, both Canyon and THEMAGIC hope to expand their perspectives from crossing barriers and industries.

THEMAGIC5 is a technology company that creates customized consumer products using proprietary fitting technology. Initially, the technology was applied in conjunction with smartphone facial scanning to offer custom-fit swimming goggles. To date, THEMAGIC5 have sold over 100,000 custom goggles. The company was featured on the business television show Shark Tank and subsequently received $1,000,000.00 of financial investment from Robert Herjavec and Mark Cuban in 2021. 

Founded in 2017 by professional swimmers and triathletes Bo Haaber, Rasmus Barfred, and Niklas Hedegaard, THEMAGIC5 is the world’s first company to offer custom-fit goggles for swimmers, so they can focus on their training, not their equipment.

For more information, email co-founder Rasmus Barfred at contact@themagic5.com.