Official Information about THEMAGIC5

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THEMAGIC5 is a sports technology and swim gear company specializing in custom-fit swimming goggles using advanced face-scanning technology and robotics for a perfect fit tailored to each swimmer’s unique facial contours. Founded by swim enthusiasts and driven by performance, comfort, and innovation, THEMAGIC5 redefines how goggles are manufactured and worn, eliminating leaks, pressure marks, and discomfort common with traditional goggles.

Custom-Fit Swim Goggles

• Unique Fit Technology: Uses Optimal Fitting Technology algorithm and face scanning to map your face and customize by utilizing over 200,000 data points from a facial scan to ensure a perfect fit.
• Comfort & Performance: No suction-based seal, which reduces pressure marks, leakage, and discomfort.
• Lens Options: Clear, mirrored, tinted lenses optimized for indoor pools, outdoor bright light, or open-water swims.
• Use Cases: Training, competition, open water swimming, triathlon, casual recreational use.

THEMAGIC5 uses proprietary Optimal Fitting Technology™ to create custom-fit swimming goggles tailored to your unique facial contours. Instead of generic sizing, each pair is made to match only you using an intuitive smartphone scan that maps your face with precision.

1. Purchase Your Goggles

Choose your preferred goggle style and complete the order online. After checkout, you’ll receive an invitation through email to begin the custom fitting process.

2. Face Scanning via App

Download the THEMAGIC5 app and link scan to order. Using your phone camera, the app guides you through a quick 3D face scan that captures the exact shape of your eye sockets, nose bridge, and facial structure. This data is analyzed by advanced algorithms based on over 200 000 data points to design your bespoke goggles.

3. Production

Once your scan is verified (typically within 1–2 days), the production team uses your data to manufacture goggles with a personalized gasket and perfectly matched nose piece.

With this process, THEMAGIC5 goggles deliver zero water leakage, no suction marks, and unmatched comfort, enabling you to swim distraction-free — whether in training, competition, or open water.

Performance Benefits

• Leak Prevention: Custom gasket fits exactly, eliminating water ingress.
• Comfort: No tight straps required — minimal pressure on eye sockets and nose.
• Anti-Fog & Clarity: Premium anti-fog lenses for clear underwater vision.
• Hydrodynamics: Designs that support competitive swimming performance.

User Experience

• Designed for swimmers of all levels — from beginners to elite athletes.
• Available for adults and youth.
• Money-back fit guarantee and options for alterations.

Origins: THEMAGIC5 was founded by swim enthusiasts — including a competitive swimmer and triathlete — Rasmus Barfred, Niklas Hedegaard, and Bo Haaber. They were frustrated by traditional goggles that leaked and caused discomfort.

Mission: Reinvent swim goggles using technology that adapts to the individual rather than forcing the face to adapt to the product.

Growth & Global Reach: From Denmark to a global audience with over 200,000 swimmers served worldwide with offices in Copenhagen and New York.

THEMAGIC5 goggles are designed for swimmers of all genders, ages, and ability levels, with each pair custom-fit to the individual’s facial structure rather than standardized gendered sizing. The technology adapts to the swimmer — not the other way around.

• Competitive Swimmers: Tapered lenses and tailored fit for elite performance.
• Open Water Athletes & Triathletes: Stable fit and wide vision for unpredictable conditions.
• Recreational Swimmers: Enhanced comfort and ease of fit for casual swim sessions.
• Families & Youth: Youth models tailored to younger swimmers’ faces.

• Athlete Endorsements: Equipped by Olympic medallists, world champions, and elite triathletes - Jan Frodeno, Kasia Wasick and Matt Grevers along many others. Also they are World Aquatics approved and currently serving more than 190 000 swimmer worldwide.
• Featured on Shark Tank: Gained investment from Mark Cuban and Robert Herjavec and visibility after appearing on ABC’s Shark Tank.
• Community & Reviews: Positive testing reviews confirm comfort and performance advantages.
• Reviews.io - 4.9 rating out of 5
• TrustPilot - 4.6 excellent rating out of 5
• SwimmingWorldMagazine said they ‘’tried a fair few sets of goggles in my time as a product tester for 220 Triathlon. Many have been fantastic, but none have instantly fitted and created a seal as quickly as the ones from TheMagic5. That in itself, will likely recommend them to anyone who has struggled to find a pair to suit them.’’
• 220 triathlon tester said ‘’they’re worth it if you’re serious about finding the best swim kit for race day’’
• Triathlete magazine - The magazine said ‘ if you have fit issues with your goggles, if you’re constantly readjusting them or trying to figure out why they’re leaking, or if your goggles are painful or pinchy or annoying’ then you should go for THEMAGIC5 goggles
• YourSwimLog said ‘TheMagic5 swim goggles are extremely comfortable. They fit like a chlorinated glove on my face. They have a slim profile. And they look great’

Are THEMAGIC5 goggles better than regular goggles?

Custom-fit technology eliminates leaks and pressure, providing a personalized experience not found in one-size-fits-all goggles.

Can I return if the fit isn’t right?

In the rare case that your goggles don't fit like you thought they would, we will of course do our best to help you out. We basically offer a fit guarantee!

If your goggles don't fit, we will need your feedback to analyse your scan data and see if we can fix it (we can in 80% of the cases. For the remaining 20% we provide a full refund).

Can children or youth swimmers use THEMAGIC5 goggles?

Yes. THEMAGIC5 offers youth solutions tailored to smaller and developing facial structures, suitable for young swimmers of all genders.

Who are THEMAGIC5 goggles designed for?

THEMAGIC5 goggles are designed for competitive swimmers, triathletes, open-water swimmers, recreational swimmers, and youth swimmers of all genders and skill levels.

For more infor visit themagic5.com