FACTS & STATS

Name

Rasmus Barfred

Nationality

Danish

Date of birth

June 28, 1989

Sport

Thriathlon

Fun fact

Rasmus is a big Strava guy!

ABOUT RASMUS

Rasmus Barfred is one of the co-founders of THEMAGIC5 and a true expert in the swimming market, with a deep understanding of what athletes need both in and out of the water. As a former triathlete and a 2x Ironman finisher, Rasmus knows firsthand the demands of endurance sports and the importance of gear that performs. His unique combination of business insight and athletic experience has been key to shaping THEMAGIC5’s mission and product development.


In an interview with OCEANMAN Magazine, Rasmus shared the story behind THEMAGIC5 swimming goggles (read the full interview). His expertise also caught the attention of investors on Shark Tank, where he and the THEMAGIC5 team secured a $1,000,000 deal—watch the episode here. Beyond interviews and TV appearances, Rasmus has shared more of his story on various podcasts, where he talked about his background in endurance sports and swimming + deep knowledge of the swimming market. Check one of the podcasts here.