THE BLUE THREAD.

THEMAGIC5 goggles create a better swimming experience.

OUR DIFFERENCE

Made to Measure

A 5% EDGE.

That’s what our goggles give you. A small number, but swimmers understand the huge impact that something tiny can make. Something as small, for example, as a droplet of water in your goggles.

The Magic 5 logo emblem.
Woman wearing pink The Magic 5 goggles profile view.

IT’S THE SMALL THINGS.

We know that it is the small things, the 5%,
 that make the world
 of difference. A good or bad experience, winning or losing; whatever edge you want to gain, it’s here that THEMAGIC5 can help.

By providing an experience free from distractions, all there is to focus on is yourself and the water. Swimming as it should be.
Rasmus, Bo, and Niklas smiling while wearing The Magic 5 branded t-shirts. (mobile) Rasmus, Bo, and Niklas smiling while wearing The Magic 5 branded t-shirts.

MISSION & VISION

Creating a better swimming experience

OUR VISION.

Is to make the swimming experience better for everyone. By enabling people to be fully immersed in the act of swimming, we help create an environment where all there is to focus on is themselves and the water.

Swimmer flexing in front of a lap pool while wearing The Magic 5 goggles.
Blue Magic Mirror Goggles

OUR MISSION.

Is to create swimming goggles that eliminate the distractions that prevent
anyone from being at one with the water.

The Magic 5 (mobile) The Magic 5