The story of Matt Russell is one of the most inspiring stories in triathlon. In triathlon, as in life, tough times are inevitable. It’s how we deal...Read more
COVID19 Update Every Monday we will cover the progress of our COVID-19 response and how our amazing community is helping frontline workers by don...Read more
THEMAGIC5 provides custom-fit swim goggles as alternative PPE for nurses, doctors and other frontline workers during COVID19 crisis.
Why are we doing this?As supplies of face shields cannot follow demand, we want to make sure that healthcare personnel has the option of getting al...Read more
The transition from an engineer in a corporate job to a pro triathlete: An Interview with our new athlete Laura SiddallRead more
Named among the 'Top 50 Newcomers 2019' at ISPO Munich, the largest sports equipment trade show in the world. We are honored to have been nominated...Read more
We are successfully funded on Kickstarter, making one of the top 1% biggest campaigns in history. Now next step is to get our hands busy producing ...Read more