TheMagic5 Swimming Blog
New York, NY — March 25, 2026 — THEMAGIC5, the sports technology company known for its custom-fit swimming goggles, today announced that Olympic gold medalist and American record holder Michael Andrew has joined the company as an athlete and brand ambassador.
One of the most recognizable and socially engaged Olympians in the sport, Andrew has built a global following through his unique approach to training, unapologetic racing style, and direct connection with fans. A trailblazer from a young age, he became one of the youngest swimmers to turn professional and has since gone on to become a world champion, Olympic gold medalist, and American record holder. Known for his versatility across strokes and distances, Andrew represents a new generation of swimmer—entrepreneurial, outspoken, and deeply invested in performance.
Andrew will work closely with THEMAGIC5 not only in competition and training, but also in the development of next-generation products designed for elite swimmers.
“Michael represents the future of swimming — fast, fearless, and deeply connected to the sport and its fans,” said Rasmus Barfred, Co-Founder of THEMAGIC5. “He’s not only one of the most exciting athletes in the water, but also one of the most influential voices out of it. His mindset and approach to training align perfectly with how we think about product innovation. This is not just a partnership; it’s a collaboration to push the sport forward.”
As part of the partnership, Andrew will train and compete in THEMAGIC5 goggles while contributing to product testing, feedback, and development as the company continues to expand its footprint in the competitive swimming market.
“I’ve always looked for every possible edge in the water,” said Andrew. “THEMAGIC5’s custom-fit approach is a game changer, and I’m excited to work with the team to help build products that truly meet the demands of elite swimmers.”
The announcement comes at a time of significant momentum for THEMAGIC5. Following the recent appointment of Chief Marketing Officer David Shackley, the company is making a serious push into the competitive swimming space, with a growing roster of elite athletes and an increased focus on performance-driven innovation.
In recent weeks, THEMAGIC5 introduced VECTOR, its latest goggle designed for enhanced speed and precision in the water. The company also announced that Olympic medalist and world number one triathlete Hayden Wilde has joined as both an athlete and investor, further strengthening its position at the intersection of performance and technology.
With Andrew joining the roster, THEMAGIC5 continues to build a team of world-class athletes who are not only competing at the highest level, but actively shaping the future of swim performance.
About THEMAGIC5
THEMAGIC5 is a sports technology company specializing in custom-fit swimming goggles. Using advanced facial scanning technology, each pair is uniquely designed to match the contours of an individual’s face—delivering unmatched comfort, fit, and performance. The company gained global recognition following its appearance on ABC’s Shark Tank and continues to innovate at the intersection of sport and technology.
DAVID SHACKLEY
ds@themagic5.com
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