ABOUT RASMUS

Rasmus Barfred is one of the co-founders of THEMAGIC5, a company pioneering custom-fit athletic products through cutting-edge 3D scanning technology and robotic customization. With a deep-rooted belief in building businesses that challenge the status quo, Rasmus leads THEMAGIC5 with a vision that combines technological innovation, premium product quality, and operational excellence.

With a strong academic background, corporate experience and an executive mindset honed by years of entrepreneurial experience, Rasmus has played a central role in scaling THEMAGIC5. His leadership has been instrumental in securing strategic partnerships, building a robust global supply chain, and successfully appearing on ABC’s Shark Tank, which catalyzed international growth.

Prior to founding THEMAGIC5, Rasmus co-founded several ventures across different industries, gaining extensive experience in business development, internationalization, and digital transformation. His cross-functional expertise allows him to bridge strategy, operations, and technology — always with a strong customer-centric approach.

Today, Rasmus leads the overall strategic direction and long-term vision of THEMAGIC5. He is responsible for driving sustainable growth, spearheading innovation, and identifying new market opportunities that position the company at the forefront of custom-fit performance gear. Under his leadership, THEMAGIC5 continues to evolve from a product-focused venture into a globally recognized brand with a scalable platform for future expansion.