TheMagic5 Swimming Blog
Press Release, July 2025
Olympian Kira Toussaint Joins THEMAGIC5 as Athlete Advisor
THEMAGIC5 is proud to announce the appointment of three-time Olympian, former World-record holder and current European record-holding swimmer, Kira Toussaint, as the company’s official Athlete Advisor. In this new role, Toussaint will collaborate closely with internal teams to support product development, enhance athlete outreach, and further solidify THEMAGIC5’s presence in the competitive swimming industry.
With an accomplished career that includes over 50 international medals, multiple European titles, and extensive collegiate experience in the United States, Toussaint brings a wealth of knowledge and credibility to the brand. Her ability to connect with both elite athletes and the broader swimming community makes her a valuable strategic asset as THEMAGIC5 expands deeper into the performance swimwear market.
"Kira's voice and experience are instrumental as we continue to innovate for swimmers at every level," said Niklas Hedegaard, Co-Founder at THEMAGIC5. "She understands what today’s elite athletes need from their gear—not just in the pool, but throughout their training and preparation. Her insights will be crucial to ensuring our products meet the highest standards of performance and trust."
As Athlete Advisor, Toussaint will help guide THEMAGIC5’s product feedback loop, offer strategic guidance for future innovations, and support outreach within the global competitive swimming community. Her endorsement and active role signal THEMAGIC5’s deepening commitment to the elite tier of the sport.
With Kira Toussaint now part of its advisory team, THEMAGIC5 is well-positioned to build stronger relationships within the competitive swimming world and continue delivering innovation that meets the real needs of elite athletes.
