TheMagic5 Swimming Blog

PRESS RELEASE

When the best in the world makes a change, people pay attention. Fresh off his impressive victory at the IRONMAN World Championship in Nice—finishing in a blistering 7 hours and 51 minutes and beating the most competitive men’s field in full distance triathlon history —THEMAGIC5 are proud to announce a new partnership with Casper Stornes.  

After testing THEMAGIC5 goggles, Stornes says the difference was instant: 

“I’m really picky with my equipment,” Stornes says. “ You can just feel when you put the goggles on that they are different to other goggles–that they fit to your face. Other goggles you need to always adjust them and they fog but now I just put on THEMAGIG5, jump in and don’t think about them,” Stornes says.  

Now, THEMAGIC5 isn’t just another piece of gear in Stornes’ arsenal, it’s part of the reason he can focus on the feel of the water because at his level, perfection isn’t optional—it’s the margin between being a world champion and everyone else. 

Feel the Water, Not Your Goggles  

 Swimming is fundamentally different from his other two sports, cycling and running. While cycling and running are more predominantly about the numbers, swimming requires a big focus on “feeling the water”.  

The importance of “feeling the water” is something every swimmer understands but one that is impossible to quantify. Small details have a big impact in the water and they feel unique to every swimmer. However, when you feel it, you know it–and the same applies to goggles.  

For Stornes and every other THEMAGIC5 wearer, while other goggles get the job done, when you put on THEMAGIC5 you can immediately feel the difference and that lasts throughout the swim and long after.  

 “I like that the equipment feels good and it’s 100%. I’ve been really impressed with the goggles, how they don’t press around the eyes so they feel really comfortable swimming,” Stornes says. 

Being free to focus on the feel of the water, not the uncomfortable, tight, and irritating feel of poorly fitting one-size-fits-all goggles is a freedom you can’t quite explain. The feel of perfectly fitting goggles is just something you have to experience and once you do, it’s a gain you can’t give up.

THEMAGIC5 Puts More than One Marginal Gain on Your Side 

 For a world champion, having goggles that feel perfect is a marginal gain that can truly make a difference. But Stornes says THEMAGIC5 goggles don't just offer one marginal gain. Competing at the highest level of triathlon in the world, Stornes needs goggles that perform in both the pool when he’s training and, more importantly, in open water when he’s racing.

Having good vision racing in open water is critical. Being able to see what other competitors are doing, swimming in an advantageous position, and even ensuring good technique is being used, are all advantages Stornes says the fit and distinctive angle of THEMAGIC5 lens provide.  

“I see more with THEMAGIC5 goggles than with normal goggles,” says Stornes.

“THEMAGIC5 have a different angle of the lens so you can see more. Your head can be in a natural position and you can still see where your catch is,” Stornes explains.   

On Joining THEMAGIC5 

 Being the best means always improving and that’s a value Stornes shares with THEMAGIC5.

“I remember THEMAGIC5 when it was a startup and through the years, the product from then to now, it’s completely different. Now they have had more people using the goggles and more information for the algorithm on how they should customize around the eyes so the fit is even better. Also, the cameras from mobile phones are much better than they were before for the scanning and that also means better data. When I put them on out of the box, the product is really good. I just put them on and go swimming.”

“If there is something I like or don’t, there is feedback and they listen. We can change things easily,” he adds, referencing the Fit Guarantee service.

Stornes is now preparing for the IRONMAN 70.3 World Championships in Marbella, Spain, and THEMAGIC5 is proud to see another one of the best athletes in the world choosing THEMAGIC5.  

 “Casper joins our roster of world champions, Olympians, and world record breakers, and we couldn’t be more excited to have another high-caliber athlete validate and choose our goggles,” says THEMAGIC5 co-founder Rasmus Barfred.

“Triathletes, including Casper, are so data-driven–and we are too–but ultimately, in the water, and when you’re racing, it comes down to feel. We both understand how important that feeling is and how it can contribute to big success. Let’s just say, we both have a good feeling.”