Limitations are perceptions - Preparing for an on Antarctica

We are proud to have partnered up with the amazing athlete Anders Hofman Lauersen. Over the course of the next 4 weeks, we will share his story and get exclusive interviews to understand his mission and why doing an Ironman on Antarctica has consumed him during the last two years, and how he is doing the final preparation for the Ironman at Antartica in 2020.

Anders' athletic history:

1x Ironman 
3rd at Polar Circle Marathon 2018 (time: 3:22:00)
Most northern triathlon ever Half-Ironman at Svalbard
Swimming THEMAGIC5

Swim transition half-ironman Svalbard


To show that limitations are perceptions of what we can achieve, why we must challenge those perceptions.

“In the past, I’ve often put boundaries on myself, but much worse on other people, making up limitations of what is achievable; whether it was believing I could become a professional football player, daring to start my own business, when, or whether I really can make a difference in the world. But it’s time for a change. I want to challenge this stigmatization of myself and other people’s capabilities. Challenge the perception of what’s possible.

Limitations are really only perceptions, imposed by ourselves, relatives, or society at large, of what we can achieve. That’s a fact. We should set no limits for ourselves and what we can achieve, just because others do. We can always find the 1000 reasons not to chase our big dreams, because it’s scary, uncertain, challenging and “unrealistic”. But we need to look at the exact 1000 reasons to chase it. Our unlimited potential.

Svalbard half-ironman

Bike crash Svalbard half-ironman

In this fast-paced, digital, brutal reality, we are too focused on seeking other people’s advice and acceptance, making us forget the most important thing of all. Listening to ourselves. Believing in ourselves. Much, much more than anybody else ever will. While others might not see our full potential. We must believe in our extraordinary potential and chase it. It’s ours to claim. No one else.

That is what I want to show with the Iceman. That there are no limitations. That even me, an ordinary guy, can achieve the extraordinary dream through passion, extreme dedication, and an immense belief in myself.

Running on ice is an important prep for the full Ironman on Antartica.

But the purpose of the project goes way beyond myself. I want to inspire you, who similar to myself have listened to everyone else and been making up limitations, to dare pursue your craziest dreams and believe in yourself. I believe we all have our own “Iceman” and if I can achieve mine, you can achieve yours. No matter what that dream is.

I want to prove that by realizing your extraordinary potential, those crazy ideas and dreams of yours are not that crazy after all. That we are capable of so much more than our minds let us believe. 

"Limitations are only perceptions.”

- Anders Hofman

5 comentarios

Anders! You are an amazing role model, I admire how you manage to be both humble and persistent in your cause; sharing and encouraging self-believe and empowerment!
Wish you all of the best luck, can’t wait to follow your adventure!

Helene 19 agosto, 2019

Very inspirational. Can’t believe what you must be going through to complete such a journey. Good luck!

Peter 18 agosto, 2019

@anders, so inspirational! Best of luck i’m looking forward to following you!

Rasmus 16 agosto, 2019

Well, it depends on how you look at things. We are all ordinary as we are extraordinary 😉💪appreciate it, I will! 🙌

Anders Hofman 13 agosto, 2019

Anders! You are far from ordinary. Continue your quest, young man👍❗️👍

kevin hawker 13 agosto, 2019

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