Made by swimmers, for swimmers
Written byDavid Shackley
Nov 3, 2026
Our swimwear was developed by former Danish national team swimmer Niklas Hedegaard and shaped by the athletes who swim for THEMAGIC5, including Olympic champion Michael Andrew and five-time Olympian Kasia Wasick.
Most swimsuits are designed by people who know clothes. Ours was made by people who know what it is like to wear one for 20 hours a week.
That changes the questions you ask. Yes, it has to look good. But it also has to answer “will it still fit after three months of chlorine?” and “where does the wet suit go when practice is over?”
It started with a swimmer
Niklas Hedegaard swam professionally and was part of the Danish national team. Today he is a co-founder of THEMAGIC5 and leads our product development, the same obsession with detail behind our custom-fit goggles.
When we decided to make a swimsuit, Niklas started where every swimmer would: with the things we have all learned to put up with.
“I've worn more swimsuits than I can count, and most of them felt great on day one and tired by month three. I wanted to make the opposite: a suit that still fits, still looks right and never gets in the way, swim after swim.”
— Niklas Hedegaard, co-founder and product developer, THEMAGIC5
Shaped in training by our athletes
Before the suit was finished, early versions went to our athletes. Not for a photo shoot, but for their everyday training: the doubles, the long weeks, the sessions nobody sees. We asked them to swim in it, rinse it, wear it again and tell us honestly what they noticed.
Michael Andrew, Olympic gold medallist and one of the youngest American swimmers ever to turn professional, has been through more swimsuits than most. His feedback kept coming back to two things. A training suit has to hold up, and the small details matter more than you would think, because you notice them every single session. That pushed us towards a lower-stretch, dual-layer fabric that keeps its shape, and towards colour sublimated into the fabric so it does not crack or fade.
“I've had suits that looked great the first week and were done a month later. This one has held up really well so far, and it's the little details that make it.”
— Michael Andrew, Olympic champion
Kasia Wasick, five-time Olympian and one of the fastest sprinters in the world, trains twice a day. For her, the test was simple: does it still fit after weeks of doubles? Her notes were about the small things you only notice when you are in the water every day: a tag you can feel, a seam in the wrong place, and what to do with a wet suit between sessions. That is part of why there is no tag, why the seams are hidden and why every suit comes in a reusable waterproof pouch.
“Between morning and afternoon practice, my wet suit used to live in a plastic bag at the bottom of my bag. Now it just goes back in the pouch. It's such a small thing, but I use it every single day.”
— Kasia Wasick, five-time Olympian
Niklas took every round of feedback back to the product, down to details nobody had asked about, like giving the men's drawstring a thicker, softer cord and soft silicone caps on the ends so they never fray.
One suit, built from that feedback
We could have launched a big collection. Instead, we kept going back and forth with our athletes until we had one suit we were all happy with, in two cuts. Every change came from someone actually swimming in it. That is what made by swimmers, for swimmers means to us.
